Recently, and when I say recently I mean 8 weeks ago, I attended the Kidrobot x Swatch launch party at the Swatch store on 5th Avenue, NYC. It was a rather cosy affair, launching the new Kidrobot inspired Swatch collection. I am a huge fan of Kidrobot, with a wide collection of their toys & apparel, so an opportunity to attend their launch, being on three blocks away from my office, was too good of an opportunity to turn down.
During the launch, several of the Kidrobot artists, who were involved in the Swatch designs, were on hand painting oversized Swatchs’ or an oversized Munny, in Jeremyville’s case. Frank Kozik was in attendance, happily signing autographs and chatting with his fans.
One of my current favorite Kidrobot artists, MAD, was there on the night, in the shop window, taking photos with fans & showing his skills as a talented artist. MAD has been designing toys, as well as a professional illustrator, for 13 years now, working with brands such as Kidrobot, YUM Brands, Pepsi, NFL, Mattel and Cartoon Network on a variety of todays hottest and largest brands.
During the evening, after purchasing my MAD Kidrobot x Swatch designed set – demonstrated awesomely in the header image of this blog, I entered a competition on the off chance that Rozanski would be pulled out of a hat later in the week – honestly I had forgotten about it once my entry hit the stack of other entries. However, a week later I receive a call from Swatch to congratulate me & let me know I’d won the Jeremyville designed set. See picture to the right >>>
Whilst spending time researching the Kidrobot x Swatch launch, I found a great stop motion video – designed by Kidrobot to launch the series. You can view the video below. It’s well worth spending a few moments to watch.